Today, Blackstone announced the launch of its official Facebook page. While the Firm has been active on Twitter since 2010, today’s announcement marks the next step in the expansion of our social media program. As we continue to grow globally, there is a greater need to reach our audiences using the channels that they use to get their information and given this, Facebook emerged as the platform of choice.
As part of the Blackstone Facebook page, we have created three dedicated tabs: one to highlight the breadth of the work that we do; the second to promote the Blackstone Charitable Foundation and its programs dedicated to fostering entrepreneurship, particularly among students; and the third to showcase what it is like to work at Blackstone. Through Facebook’s timeline feature, visitors to the Wall will be able to explore the firm’s milestones beginning in 1985 with its founding.
Visitors can also expect a wide array of video and editorial content to be featured on the Blackstone Wall, from relevant articles and thought leadership pieces to Q&A sessions with various Blackstone employees. We like to think of our Facebook page as the ultimate insider’s view into Blackstone. Visit our page and ‘Like’ us at www.facebook.com/blackstone.