Date
Closed November 2008
Company Description
Procter & Gamble is a leading provider of branded consumer packaged goods that are sold in more than 180 countries. Its brands are divided into three business units: Beauty, Health and Well Being, and Household Care.
Situation Overview
Advised P&G in the separation of its Folgers coffee business through a tax-free split-off and merger with Smuckers.
Transaction Summary
P&G separated Folgers, a non-core slower growth business, to streamline its portfolio. P&G executed the transaction as a tax-free split-off and merger to maximize after-tax shareholder value and realized ~$3.3 billion in value.