January 9, 2025
It was a year ago that we retired the Ten Surprises, the annual tradition started by my late colleague and friend, Byron Wien in 1985. After 38 years and 473 Surprises and Also Rans, one thing that is clear to me is that they were all distinctly Byron. His was a voice that resonated, and collaborating with him for six years’ worth of Ten Surprises was an honor and an education. In so many of my meetings last year, I was flattered by warm comments from clients who remembered the Ten Surprises so fondly. And in some sense, the tradition lived on through the many thoughtful tributes that came from across the industry.